How to Choose Your Next Podcast Guest

Having guests on your podcast episode is a great way to add a fresh perspective. It can open up new conversations and give more depth on topics you may not be an expert on. How do you choose a podcast guest? Read on to learn what you need to look for in a podcast guest.

Decide what type of guest you want 

Do you want a celebrity, medical expert, educator, or trainer? Finalize a topic and decide which guest will be most suitable for the episode. This can filter down some names and give you focus on what to look for. Celebrities or influencers usually have managers who you have to talk with initially. Medical experts would usually ask the topic to check if it’s in their scope. The type of guest can set the tone of your podcast so you need to brainstorm the right one. 

Request for credentials and cross-check

Once you shortlisted a list of podcasts guests, check for potential guests’ credentials. You can check how relevant they are to the topic. This can also serve as your reference when verifying achievements and other details. Performing due diligence will protect your podcast from guesting frauds or liars that may hurt the credibility of our podcast.

Check their online presence

See if they have an online presence. Review livestreams, podcasts, videos, or posts so you can have a feel of what they are as guests. Having a large following wouldn’t hurt but it shouldn’t be the basis of your final decision. Check also if they had any negative posts or comments that are in contrast with you or your show’s values to prevent awkwardness.

Review if they have podcasting or public speaking experience

Knowing if they have a background can help in building your script. With professionals, you can just have notes and bullet points to keep everything in check. Inexperienced ones may need more questions to prevent dead air.

Is this someone that can connect to your audience

Lastly, and most importantly, can this guest connect with your audience? Their tone and speaking style must match yours and the listeners for a great listening experience. Remember to keep it on brand so you will have a cohesive sound to your episodes. 

Having guests can be fun and exciting not only for you but your listeners as well. Make sure to pick out a great topic with a great guest so you will enjoy it too. An additional perspective can add trust to your podcast, more people liking you and forging authority in the subject.

Want to start a podcast or grow your existing show? Check out the Podcast Town Academy!