How to Create a Weekly Podcast Content Calendar

How to Create a Weekly Podcast Content Calendar

Consistency is important in having a podcast. This will help in building relationships, trust, and loyalty with your audience. Creating a weekly podcast can be time-consuming and can turn stressful if you’re not prepared. It’s important to have a weekly podcast content calendar to make sure you are prepared for your next episode. 

WHY HAVE A CONTENT CALENDAR?

Having a content calendar is essential for every podcaster. It is extra work so why do it anyway? Here are just some of the reasons:

1. Create cohesive weekly topics that achieve podcast objective
2. Time for research to add value for the listeners
3. Develop high-quality and well-edited podcast

HOW TO CREATE A WEEKLY PODCAST CONTENT CALENDAR?

Now that you see the value of creating a content calendar, you need to get cracking! How do you start creating one? Here are quick and easy ways to do it. 

• Make a list of subjects that relate to your podcast’s theme

Jot down the topics that you think your target listeners would want to hear about. It’s best to cluster those ideas and see which can be discussed in a single episode. It can be a one-off topic or see if it can be expanded into a podcast series. Even if it is a cliché topic, make sure that you have something new to add to the conversation.

• Create a schedule

After creating a topic list, create a schedule on what week those will come out. This helps you avoid having almost the same topic in two consecutive episodes. This also gives you time to see how much time you have for your research, prepare a script, and estimate the technical time frame. 

• Do your research and network

Don’t come to the party empty-handed. Research your topic so you can include it in your script for fresh insights. Check your network to see if there are potential guests to make it more interesting. You can also check out podcasting groups where you can network and meet potential guests. 

• Prepare a script

A script is important so you can tackle all the important points without going overtime. It doesn’t have to be a verbatim script as long as it includes the main talking points. During this stage, you can decide to put ice breakers in the middle of the show to jumpstart the energy. 

• Plan recording, editing and marketing time frame 

After your research and script preparation, estimate the podcast production timelines. If you are DIY-ing your podcast, make sure to have enough time to record and edit before the show date. If you are busy, opt for podcast production agencies (like Podcast Town) so experts can take care of it. Agree on a timeline that will fit your podcast launches.

Taking the time to plan out at least two month’s content can greatly take the pressure off content creation. It also ensures that the quality of topics and podcast itself won’t be compromised if ever your schedule fills up. This also gives you the time to make your podcast consistent and worth listening to.

Want to start a podcast or grow your existing show? Check out the Podcast Town Academy!