Make Your Podcasts SEO-Friendly

Make Your Podcasts SEO-Friendly

Did you know that you can make your podcasts SEO-friendly? In Google’s 2019 developer conference, the search giant announced that it will be indexing podcasts as well. This means that podcasts will be displayed in search engine results pages (SERPs) when a user types in a keyword related to your podcasts. This is another reason why you should start a podcast and include it in your promotion strategy. Optimizing your podcast requires a bit of research and planning but are all worth it.

What is SEO and what do I need to do?

SEO or search engine optimization is the process of driving traffic to your website by being visible on SERPs. When you think of a search engine, you might think of Google first. This is no surprise since 70% of users in the world do their searches here.

For successful podcast SEO, you need to have the right set of keywords. Keywords are words or phrases that make you visible to current and potential customers. This set of words can bring your website closer to the audience when doing an organic search. These keywords can be done by trial and error or you can use keyword search tools online. 

How to Optimize Podcast for SEO?

Once you have decided on a set of keywords, it’s time to prep your podcast. Here are some simple ways to make your podcast searchable and primed for SEO. 

Make the title keyword-rich

Make sure that your keywords are included in the podcast title. The title should address the concern that users are looking to address and add value to their research. Before they press that PLAY button, they need to know what the podcast is all about. 

Remember: Great content can help you secure followers and repeat listeners. 

Make your podcast available on your website

Having the podcast on your website can have positive effects. It can help drive leads to your website, allow people to get to know more about you, and associate you with the main brand. Apart from that, displaying your podcast on your website can help improve your podcast’s SEO by providing additional context to it.

By inviting potential customers to your site, it can be a launchpad to offer lead magnets for newsletters and events. Your podcast can start your sales and marketing funnel in a non-salesy way. 

Transcribe your Podcast 

Transcribing your podcast will benefit audiences who might have hearing deficiencies but it can also benefit your SEO. A podcast transcription can assist search engines to understand your podcast further. It can also be a keyword-rich document that can drive searches to your website. 

Conclusion

Recording a podcast gives your business a boost in different levels. Making your podcasts SEO-friendly can match you to potential clients and followers. It is most vital to have the right content and the right keywords that will be useful for your customers.

Want to start a podcast or grow your existing show? Check out the Podcast Town Academy!