4 Easy Ways to Market Your Podcast

4 EASY WAYS TO MARKET YOUR PODCAST 

Once your podcast is recorded and polished, the next step is marketing your show. Marketing doesn’t mean social media alone but consists of various channels and platforms. The goal is to consistently show up where your potential listeners hang out so your podcast is visible to them and becomes a part of their media diet. 

The rise of social media and podcast acceptability has made it easier for creators to market their podcasts with little to zero investment outside of time. Here are four ways to market your podcast even if you’re just starting with podcasting.

Promote on social media

Setting up a social media account for your business is a big help to marketing your podcast. In a recent survey done, about 233 million Americans will use social media in 2021. According to Statista, the average daily social media usage of internet users worldwide in 2020 amounted to 145 minutes per day, up from 142 minutes in 2019. This goes to show how influential social media platforms are right now and will continue to be into the foreseeable future. 

When promoting on social media, you need to post on the right platform with the right message. If your show is business-related, focusing on Linkedin may be the way to go. If your show is lifestyle-related, maybe the best platform would be Facebook or Instagram. As for material, create catchy and uncluttered artwork to communicate your message effectively. Podcast agencies (like PodcastTown) can create audiograms that you can utilize to market your show on social media. Audiograms are posts where listeners get a snippet of your podcast and serve as a teaser for the episode. 

Crossover to video

Creating a simple video that you can record alongside your podcast is another great way to market your product. There’s a survey done saying 60% of marketers said video tends to drive more engagement.

You can create clips to use on Facebook, Instagram and even Tiktok. This adds more channels to reach your audience and drive interest. 

Register to pod catchers and podcast aggregators

Pod catchers or podcast aggregators are apps that play podcasts from different sources. This is not as targeted as social media but can definitely send you to the same group that you want to target. This is most recommended if the target audience are heavy podcast listeners.

SEO your podcast 

SEO or search engine optimization can be your friend in promoting your podcast. This means making your podcast searchable on Google making it easier for people to find you easier. To maximize this, upload your podcast on your website and transcribe each episode. The text version can make your website searchable as well as attract potential clients and listeners. There are a number of online transcribers to minimize the hassle for you. 

Marketing your podcast doesn’t mean you have to shell out money to get ears listening to you. Initially, you can do organic marketing and experiment with different ways to grow your listeners. Just keep in mind to continually improve until you get the right mix of content and promotions to boost your podcast.

Want to start a podcast or grow your existing show? Check out the Podcast Town Academy!