Why Every Business Coach Needs a Pro Podcast?

WHY EVERY BUSINESS COACH NEEDS A PRO PODCAST?

Personal coaching is a growing industry that’s expected to have a market value of $1.34 billion by 2022. Coaching was originally thought of as a luxury but today, it has proven to be a significant contributor to the success of an organization of all sizes. 

With this growth and a warmer reception, there has been a growth in the number of business coaches as well. According to IBISWorld, there are 59,330 business coaching businesses in 2021 which is a 4 percent increase from 2020. 

With this increase in popularity, competition can be a concern and with competition on the rise, business coaches need to stand out. One way to accomplish this is embracing new marketing techniques like podcasting. Podcast listening has steadily increased since its introduction but has seen a massive peak during the lockdown. With more shows and new personalities coming out, it looks like podcasting is here to stay. As more and more podcast shows are launched, listening experience is now valued more than ever.. That’s why there is a need to create a professional podcast that reflects the excellence of the brand. 

So what are the advantages of a professional podcast for a business coach? 

• Brand Awareness

Business coaches need to show a certain level of competence to gain trust. A polished podcast demonstrates that a coach is willing to invest in their brand to create a platform that adds value to their listeners. It also shows what it’s like to engage with the brand. The Podcast is a content anchor that can serve as a source of other types of marketing assets like audiograms, blog posts and articles to name a few. 

• Attract new listeners and convert them to leads

We’re all in the business of attention and making it easy for listeners to hear the message clearly and in your voice is an effective way to deepen relationships with your listeners. By being relatable and insightful, you can turn loyal listeners into potential leads for your business. 

• Build authority 
  The most important aspect is building trust. Business coaches need to foster trust in order to attract, close and retain qualified clients. In podcasting, it's building trust and establishing yourself as the expert that yields great results.Each episode is a chance to show expertise in your niche. 

Business coaches have to show trustworthiness and experience. Those things can never be quantified but can be built piece by piece. A professional and high-quality podcast is one of the pillars that can help business coaches grow their business.

Want to start a podcast or grow your existing show? Check out the Podcast Town Academy!